Category: Money

What is a difference between slogan and tagline?

Tagline Meaning

A tagline is a short, powerful phrase that is associated with your company name. It represents the tone and feeling you want for your products or services.

Example of Disneyland’s tagline: The happiest place on Earth.

Slogan Meaning

A slogan is slightly different. It’s also a few words that bring your company to mind, but are intended to be less long lasting. It is often used only for one product, or one campaign.

A slogan may change regularly according to your campaigns to advertise a specific aspect of a product or service, while a company tagline is used consistently for a company as a whole.

Because slogans change often, they are usually current and modern. It gives an impression of being new and trendy. Some marketers refer to slogans as product taglines, as opposed to company taglines. Slogans can therefore be longer than taglines

Example of Disneyland’s slogans from some of its campaigns: Where dreams come true, I’m going to Disneyland, Where the magic began, Happiest homecoming on Earth.

Tagline Ideas

The secret to a winning advertising campaign often lies with a great tagline or slogan. Your organization doesn’t have to develop both a slogan and a tagline.

In a small business, or one that is just starting out, it’s usually something generated by the owner or one of the employees. In a larger company or major corporation, several avenues could be explored. Most likely a professional branding agency (or agencies) will be called upon to work on the project.

The tagline itself usually comes out of research about the company, things people have said about the product or service, attributes of the product or service, and feelings people have when they use it.

Tagline Generator

Whether you need a catchy slogan for advertising or as a tagline for your business, this slogan generator will help you come up with the best ideas. In an overcrowded market, a creative and unique business slogan can be the difference maker.

Simply enter a term that describes your business, and get up to 1,000 relevant slogans for free. So easy..

• Slogan Generators
• Free Slogan Maker
• Shopify

The 100 Best Taglines Ever

Almost all brands, products, and large corporations have some kind of tagline. Some are timeless, others get replaced every decade, or even sooner if it’s just not resonating with the public. According to The Balance Careers, here is the list of 100 taglines has been created

1. A DIAMOND IS FOREVER – DeBeers, 1948
2. A LITTLE DAB’LL DO YA – Brylcreem, 1950s
3. A MARS A DAY HELPS YOU WORK, REST AND PLAY – Mars, 1980
4. AH! BISTO – Bisto Gravy Granules, 1919
5. ALL BECAUSE THE LADY LOVES MILK TRAY – Cadbury UK, 1968
6. ASK THE MAN WHO OWNS ONE – Packard, 1925
7. AUSTRALIANS WOULDN’T GIVE A XXXX FOR ANYTHING ELSE – Castlemaine XXXX Beer, 1984
8. BE ALL YOU CAN BE – The US Army, 1981
9. BEANZ MEANZ HEINZ – Heinz, 1967
10. BETCHA CAN’T EAT JUST ONE – Lays, 1981
11. BREAKFAST OF CHAMPIONS – Wheaties, 1930s
12. CALGON, TAKE ME AWAY – Calgon, 1970
13. CAN YOU EAT THREE SHREDDED WHEAT? – Nabisco, 1970s
14. CAN YOU HEAR ME NOW – Verizon, 2002
15. CATS LIKE FELIX LIKE FELIX – Felix Cat Food, 1989
16. CENTRAL HEATING FOR KIDS – Ready Brek, 1980s
17. DOES EXACTLY WHAT IT SAYS ON THE TIN – Ronseal, 1994
18. DOES SHE…OR DOESN’T SHE? – Clairol, 1964
19. DON’T JUST BOOK IT, THOMAS COOK IT – Thomas Cook, 1984
20. DON’T LEAVE HOME WITHOUT IT – American Express, 1975
21. DOUBLE YOUR PLEASURE, DOUBLE YOUR FUN – Wrigley’s Doublemint, 1959
22. DRIVERS WANTED – Volkswagen, 1995
23. FAIR AND BALANCED – Fox News Channel, 1995
24. FINGER LICKIN’ GOOD – KFC, 1952
25. FLY THE FRIENDLY SKIES – United Airlines, 1966
26. GET MORE – T-Mobile, 2005
27. GO TO WORK ON AN EGG – Egg Marketing Board, 1957
28. GOOD TO THE LAST DROP – Maxwell House, 1959
29. GOT MILK – California Milk Processor Board, 1993
30. GRACE…SPACE…PACE – Jaguar, 1950
31. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957
32. HAVE A COKE AND A SMILE – Coca Cola, 1979
33. HAVE IT YOUR WAY – Burger King, 1973
34. HELLO BOYS – Wonderbra, 1995
35. HELLO TOSH, GOTTA TOSHIBA – Toshiba, 1984
36. I AM CANADIAN – Molson Beer, 1994
37. I BET HE DRINKS CARLING BLACK LABEL – Carling, 1971
38. I CAN’T BELIEVE I ATE THE WHOLE THING – Alka Seltzer, 1966
39. I LIKED IT SO MUCH, I BOUGHT THE COMPANY – Remington, 1979
40. I LOVE NEW YORK – NY State Dept., 1977
41. I THINK, THEREFORE IBM – IBM, 1988
42. I’D WALK A MILE FOR A CAMEL – Camel Cigarettes, 1921
43. IF IT’S ON, IT’S IN – Radio Times, 1991
44. IF YOU WANT TO GET AHEAD, GET A HAT – Hat Council, 1934
45. IMPOSSIBLE IS NOTHING – Adidas, 2004
46. IT IS. ARE YOU? – The Independent, 1987
47. IT TAKES A LICKING AND KEEPS ON TICKING – Times, 1950s
48. IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN – Perdue, 1972
49. IT’S A BIT OF AN ANIMAL – Peperami, 1993
50. IT’S NOT TV, IT’S HBO – HBO, 1997
51. IT’S THE REAL THING – Coca Cola, 1970
52. JUST DO IT – Nike, 1988
53. LET YOUR FINGERS DO THE WALKING – Yellow Pages, 1964
54. LIFTS AND SEPARATES – Playtex, 1930s
55. LOOK MA, NO CAVITIES! – Crest Toothpaste, 1958
56. MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991
57. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s
58. MILK’S GOTTA LOTTA BOTTLE – Milk Marketing Board, 1982
59. MMM MMM GOOD – Campbell’s Soup, 1930s
60. MY GOODNESS, MY GUINNESS – Guinness, 1936
61. NO CHILD BORN TO DIE – Save The Children, 2011
62. NO FT, NO COMMENT – Financial Times, 1982
63. ONCE YOU POP, YOU CAN’T STOP – Pringles, 1990
64. PLEASE DON’T SQUEEZE THE CHARMIN – Charmin, 1964
65. PLOP, PLOP, FIZZ, FIZZ, OH WHAT A RELIEF IT IS – Alka Seltzer, 1953
66. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973
67. PUT A TIGER IN YOUR TANK – Esso, 1964
68. REACH OUT AND TOUCH SOMEONE – AT&T, 1979
69. SAY IT WITH FLOWERS – FTD Interflora, 1917
70. SCHH…YOU KNOW WHO – Schweppes, 1962
71. SHARE THE FANTASY – Chanel No. 5, 1979
72. SNAP! CRACKLE! POP! – Kellogg’s Rice Krispies, 1932
73. TASTES GREAT, LESS FILLING – Miller Lite, 1974
74. THE APPLIANCE OF SCIENCE – Zanussi, 1981
75. THE BANK THAT LIKES TO SAY YES – Trustee Savings Bank (TSB), 1980
76. THE BEST A MAN CAN GET – Gillette Razors, 1989
77. THE CAR IN FRONT IS A TOYOTA – Toyota, 1986
78. THE CHAMPAGNE OF BOTTLE BEER – Miller Beer, 1950
79. THE FUTURE’S BRIGHT. THE FUTURE’S ORANGE – Orange, 1994
80. THE LAST PLACE YOU WANT TO GO – Dixons, 2009
81. THE LISTENING BANK – Midland Bank, 1990
82. THE MILK CHOCOLATE MELTS IN YOUR MOUTH, NOT IN YOUR HAND – M&Ms, 1954
83. THE OTHER WHITE MEAT – Pork, 1986
84. THE PAUSE THAT REFRESHES – Coca Cola, 1927
85. THE ULTIMATE DRIVING MACHINE – BMW, 1975
86. THE UNCOLA – 7UP, 1973
87. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997
88. THINK DIFFERENT – Apple, 1990s
89. THINK SMALL – Volkswagen, 1959
90. VORSPRUNG DURCH TECHNIK – Audi, 1982
91. WE ALL ADORE A KIA-ORA – Kia-Ora, 1980s
92. WE TRY HARDER – Avis, 1962
93. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002
94. WHEN IT ABSOLUTELY, POSITIVELY HAS TO BE THERE OVERNIGHT – FedEx, 1982
95. WHEN IT RAINS, IT POURS – Morton Salt, 1912
96. WHEN YOU CARE ENOUGH TO SEND THE VERY BEST – Hallmark, 1934
97. WHERE’S THE BEEF – Wendy’s, 1984
98. WOTALOTIGOT! – Smarties, 1961
99. YOU’RE IN GOOD HANDS – Allstate, 1950s
100. YOUR FLEXIBLE FRIEND – Access Credit Card, 1978

Famous Corporate Taglines

• The New York Times: “All the News That’s Fit to Print”
• General Electric: “Imagination at Work.”
• Audi: “Advancement Through Technology”
• Nike: “Just Do It.”
• M&M: “Melts in Your Mouth, Not in Your Hands”

Popular Tagline for Food

• McDonalds – “I’m Lovin’ It”
• KFC – “Finger Lickin’ Good”
• Subway – “Eat Fresh”
• Kit Kat – “Have a Break, Have a Kit Kat”
• Heinz – “Beanz Meanz Heinz”
• Rice Krispies – “Snap! Crackle! Pop!”
• Kelloggs Frosties – “They’re GR-R-R-reat”

Popular Tagline for Business

• Red Bull – “It Gives You Wiiiings!”
• MasterCard – “For Everything Else, There’s MasterCard”
• Tesco – “Every Little Helps”
• Carlsberg – “Probably the Best Beer in the World”
• HSBC – “The World’s Local Bank”
• Maybelline – “Maybe She’s Born With It, Maybe It’s Maybelline”
• De Beers – “A Diamond is Forever”