When I see [tagline], I think [company].
What is a difference between slogan and tagline?
Tagline Meaning
A tagline is a short, powerful phrase that is associated with your company name. It represents the tone and feeling you want for your products or services.
Example of Disneyland’s tagline: The happiest place on Earth.
Slogan Meaning
A slogan is slightly different. It’s also a few words that bring your company to mind, but are intended to be less long lasting. It is often used only for one product, or one campaign.
A slogan may change regularly according to your campaigns to advertise a specific aspect of a product or service, while a company tagline is used consistently for a company as a whole.
Because slogans change often, they are usually current and modern. It gives an impression of being new and trendy. Some marketers refer to slogans as product taglines, as opposed to company taglines. Slogans can therefore be longer than taglines
Example of Disneyland’s slogans from some of its campaigns: Where dreams come true, I’m going to Disneyland, Where the magic began, Happiest homecoming on Earth.
Tagline Ideas
The secret to a winning advertising campaign often lies with a great tagline or slogan. Your organization doesn’t have to develop both a slogan and a tagline.
In a small business, or one that is just starting out, it’s usually something generated by the owner or one of the employees. In a larger company or major corporation, several avenues could be explored. Most likely a professional branding agency (or agencies) will be called upon to work on the project.
The tagline itself usually comes out of research about the company, things people have said about the product or service, attributes of the product or service, and feelings people have when they use it.
Tagline Generator
Whether you need a catchy slogan for advertising or as a tagline for your business, this slogan generator will help you come up with the best ideas. In an overcrowded market, a creative and unique business slogan can be the difference maker.
Simply enter a term that describes your business, and get up to 1,000 relevant slogans for free. So easy..
The 100 Best Taglines Ever
Almost all brands, products, and large corporations have some kind of tagline. Some are timeless, others get replaced every decade, or even sooner if it’s just not resonating with the public. According to The Balance Careers, here is the list of 100 taglines has been created
- A DIAMOND IS FOREVER – DeBeers, 1948
- A LITTLE DAB’LL DO YA – Brylcreem, 1950s
- A MARS A DAY HELPS YOU WORK, REST AND PLAY – Mars, 1980
- AH! BISTO – Bisto Gravy Granules, 1919
- ALL BECAUSE THE LADY LOVES MILK TRAY – Cadbury UK, 1968
- ASK THE MAN WHO OWNS ONE – Packard, 1925
- AUSTRALIANS WOULDN’T GIVE A XXXX FOR ANYTHING ELSE – Castlemaine XXXX Beer, 1984
- BE ALL YOU CAN BE – The US Army, 1981
- BEANZ MEANZ HEINZ – Heinz, 1967
- BETCHA CAN’T EAT JUST ONE – Lays, 1981
- BREAKFAST OF CHAMPIONS – Wheaties, 1930s
- CALGON, TAKE ME AWAY – Calgon, 1970
- CAN YOU EAT THREE SHREDDED WHEAT? – Nabisco, 1970s
- CAN YOU HEAR ME NOW – Verizon, 2002
- CATS LIKE FELIX LIKE FELIX – Felix Cat Food, 1989
- CENTRAL HEATING FOR KIDS – Ready Brek, 1980s
- DOES EXACTLY WHAT IT SAYS ON THE TIN – Ronseal, 1994
- DOES SHE…OR DOESN’T SHE? – Clairol, 1964
- DON’T JUST BOOK IT, THOMAS COOK IT – Thomas Cook, 1984
- DON’T LEAVE HOME WITHOUT IT – American Express, 1975
- DOUBLE YOUR PLEASURE, DOUBLE YOUR FUN – Wrigley’s Doublemint, 1959
- DRIVERS WANTED – Volkswagen, 1995
- FAIR AND BALANCED – Fox News Channel, 1995
- FINGER LICKIN’ GOOD – KFC, 1952
- FLY THE FRIENDLY SKIES – United Airlines, 1966
- GET MORE – T-Mobile, 2005
- GO TO WORK ON AN EGG – Egg Marketing Board, 1957
- GOOD TO THE LAST DROP – Maxwell House, 1959
- GOT MILK – California Milk Processor Board, 1993
- GRACE…SPACE…PACE – Jaguar, 1950
- HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957
- HAVE A COKE AND A SMILE – Coca Cola, 1979
- HAVE IT YOUR WAY – Burger King, 1973
- HELLO BOYS – Wonderbra, 1995
- HELLO TOSH, GOTTA TOSHIBA – Toshiba, 1984
- I AM CANADIAN – Molson Beer, 1994
- I BET HE DRINKS CARLING BLACK LABEL – Carling, 1971
- I CAN’T BELIEVE I ATE THE WHOLE THING – Alka Seltzer, 1966
- I LIKED IT SO MUCH, I BOUGHT THE COMPANY – Remington, 1979
- I LOVE NEW YORK – NY State Dept., 1977
- I THINK, THEREFORE IBM – IBM, 1988
- I’D WALK A MILE FOR A CAMEL – Camel Cigarettes, 1921
- IF IT’S ON, IT’S IN – Radio Times, 1991
- IF YOU WANT TO GET AHEAD, GET A HAT – Hat Council, 1934
- IMPOSSIBLE IS NOTHING – Adidas, 2004
- IT IS. ARE YOU? – The Independent, 1987
- IT TAKES A LICKING AND KEEPS ON TICKING – Times, 1950s
- IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN – Perdue, 1972
- IT’S A BIT OF AN ANIMAL – Peperami, 1993
- IT’S NOT TV, IT’S HBO – HBO, 1997
- IT’S THE REAL THING – Coca Cola, 1970
- JUST DO IT – Nike, 1988
- LET YOUR FINGERS DO THE WALKING – Yellow Pages, 1964
- LIFTS AND SEPARATES – Playtex, 1930s
- LOOK MA, NO CAVITIES! – Crest Toothpaste, 1958
- MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991
- MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s
- MILK’S GOTTA LOTTA BOTTLE – Milk Marketing Board, 1982
- MMM MMM GOOD – Campbell’s Soup, 1930s
- MY GOODNESS, MY GUINNESS – Guinness, 1936
- NO CHILD BORN TO DIE – Save The Children, 2011
- NO FT, NO COMMENT – Financial Times, 1982
- ONCE YOU POP, YOU CAN’T STOP – Pringles, 1990
- PLEASE DON’T SQUEEZE THE CHARMIN – Charmin, 1964
- PLOP, PLOP, FIZZ, FIZZ, OH WHAT A RELIEF IT IS – Alka Seltzer, 1953
- PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973
- PUT A TIGER IN YOUR TANK – Esso, 1964
- REACH OUT AND TOUCH SOMEONE – AT&T, 1979
- SAY IT WITH FLOWERS – FTD Interflora, 1917
- SCHH…YOU KNOW WHO – Schweppes, 1962
- SHARE THE FANTASY – Chanel No. 5, 1979
- SNAP! CRACKLE! POP! – Kellogg’s Rice Krispies, 1932
- TASTES GREAT, LESS FILLING – Miller Lite, 1974
- THE APPLIANCE OF SCIENCE – Zanussi, 1981
- THE BANK THAT LIKES TO SAY YES – Trustee Savings Bank (TSB), 1980
- THE BEST A MAN CAN GET – Gillette Razors, 1989
- THE CAR IN FRONT IS A TOYOTA – Toyota, 1986
- THE CHAMPAGNE OF BOTTLE BEER – Miller Beer, 1950
- THE FUTURE’S BRIGHT. THE FUTURE’S ORANGE – Orange, 1994
- THE LAST PLACE YOU WANT TO GO – Dixons, 2009
- THE LISTENING BANK – Midland Bank, 1990
- THE MILK CHOCOLATE MELTS IN YOUR MOUTH, NOT IN YOUR HAND – M&Ms, 1954
- THE OTHER WHITE MEAT – Pork, 1986
- THE PAUSE THAT REFRESHES – Coca Cola, 1927
- THE ULTIMATE DRIVING MACHINE – BMW, 1975
- THE UNCOLA – 7UP, 1973
- THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997
- THINK DIFFERENT – Apple, 1990s
- THINK SMALL – Volkswagen, 1959
- VORSPRUNG DURCH TECHNIK – Audi, 1982
- WE ALL ADORE A KIA-ORA – Kia-Ora, 1980s
- WE TRY HARDER – Avis, 1962
- WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002
- WHEN IT ABSOLUTELY, POSITIVELY HAS TO BE THERE OVERNIGHT – FedEx, 1982
- WHEN IT RAINS, IT POURS – Morton Salt, 1912
- WHEN YOU CARE ENOUGH TO SEND THE VERY BEST – Hallmark, 1934
- WHERE’S THE BEEF – Wendy’s, 1984
- WOTALOTIGOT! – Smarties, 1961
- YOU’RE IN GOOD HANDS – Allstate, 1950s
- YOUR FLEXIBLE FRIEND – Access Credit Card, 1978
Famous Corporate Taglines
- The New York Times: “All the News That’s Fit to Print”
- General Electric: “Imagination at Work.”
- Audi: “Advancement Through Technology”
- Nike: “Just Do It.”
- M&M: “Melts in Your Mouth, Not in Your Hands”
Popular Tagline for Food
- McDonalds – “I’m Lovin’ It”
- KFC – “Finger Lickin’ Good”
- Subway – “Eat Fresh”
- Kit Kat – “Have a Break, Have a Kit Kat”
- Heinz – “Beanz Meanz Heinz”
- Rice Krispies – “Snap! Crackle! Pop!”
- Kelloggs Frosties – “They’re GR-R-R-reat”
Popular Tagline for Business
- Red Bull – “It Gives You Wiiiings!”
- MasterCard – “For Everything Else, There’s MasterCard”
- Tesco – “Every Little Helps”
- Carlsberg – “Probably the Best Beer in the World”
- HSBC – “The World’s Local Bank”
- Maybelline – “Maybe She’s Born With It, Maybe It’s Maybelline”
- De Beers – “A Diamond is Forever”